If you haven't seen it already, Element Skateboards has posted part one of their documentary which basically chronicles the history of the company since it was founded by Andy Howell in 1992 as Underworld Element.
The documentary was originally planned to be released as a full length film but they have broken it down into four parts, the first part is
viewable online now.
Ehhh, it's not bad overall, a little bit corny for my tastes, but the main thing that jumped out at me the most was the part when they were talking about New Deal in the early nineties and showing a bunch of clips of some of their riders. It was at this time that they showed our Hawaiian homie, my man Cuzzo himself, Rene Matthyssen spinning a sick backside 360 ollie down a double set in downtown Honolulu.
Now this would normally be something that would get me hyped beyond all recognition, a dude from Hawaii that made it in the skateboard industry back in the day and one of my good friends to boot! Yeah, and they're propping him out a little in this new documentary, and that's all fine and dandy but check out the name during this clip:


Whaaaaaaaat? That don't look like no Fred Olande.
If you don't know, Fred Olande was one of the guys on New Deal back in the day and he was a ripping dude on vert as well as street. Not only that, but he was a really good friend of Rene's from San Diego.
Anyway, maybe that's how they got the two confused, but whoever was in charge of editing this should have caught this error.
Okay, second of all, I just wanted to say that they should have propped out Andy Howell waaaay more than they did in that video and they could have at least got him to speak a little something, after all, he started the company.
I remember when that shit first came out, in fact one of the very first ASR trade shows I ever went to was right before Underworld Element came out, and Andy Howell was manning the booth there pretty much all by himself. He was hyped on the new project, you could really tell in the way he spoke about it and showed off the boards and clothing that he had created, most vividly I remember him being psyched on the U.E. fisherman hats that rappers like
EPMD made famous.
The brand always seemed really hip-hop influenced and streetwear-like well before streetwear ever existed, and this is the real Element to me, the way it was from 1992 to around 1995.

Dope graphics, peep the Rick Ibaseta slickbottom in all black and white!

Just a smidgen of the sick ideas and concepts that Andy Howell introduced to the skate world. Pang Starr, son! What!

Skypager, kid. This video is seriously on some underrated and underappreciated shit. If you know, you know. If not, well...bummer for you.
I guess I'm just being nostalgic, but I really do prefer the Underworld Element phase of the company.
Their stuff nowadays isn't bad, but the early days were so much more creative and flavorful in my opinion.
Oh, and couldn't ignore our buddy Ryan Kingman in the video either!

Anytime I see that dude in anything it makes me crack a big smile because he is one of the good guys in skateboarding, and of course we all love to see local braddahs doing it big in the industry.